Visual PR Productions grew from years of interviewing people, hosting conversations and helping audiences connect with real stories.
What began through commentating, presenting, and public speaking gradually evolved into a conversation-led approach to authentic business video content.
Discover how Visual PR came to life.
Visual PR was founded by professional commentator, presenter, and interviewer Chris Dawes, whose natural curiosity and empathetic interviewing style shaped the company’s approach.
That instinct for exploring people’s stories and ideas helps guests feel at ease on camera, creating an environment where conversations flow more naturally.
An independent and neutral voice also opens discussions in ways internal interviews often cannot, allowing questions and perspectives that might otherwise feel difficult or self-promotional.
Chris is also the founder of the public-speaking and media-training company Open Dawes Training. Years of helping people build confidence when speaking and presenting ensure that filming feels supportive, structured and often genuinely enjoyable.
That understanding of how people communicate best naturally led to something bigger.
Rather than pushing people to deliver rehearsed answers, the approach is built around thoughtful questions, guided discussion and giving people the space to express ideas in their own words.
When people are comfortable, something changes. Their personality comes through. Their experience becomes more engaging. Their explanations feel clearer and more credible.
That became the foundation of Visual PR.
Instead of scripted performances, our work is built around structured conversations, where the role of the interviewer is to guide, shape and uncover the most valuable insights.
“I believe the knowledge, experience and insight people have should be shared - because everyone benefits when it is.” - Chris Dawes
This approach makes filming feel less like a performance and more like a natural exchange.
It also creates content that audiences respond to more strongly. People connect with genuine perspectives, clear explanations and real experiences.
Once recorded, the strongest moments from those conversations are carefully shaped into a range of content formats. Key insights, natural explanations and memorable soundbites can be developed into podcasts, campaign films, social media clips and website content.
The result is content that feels clear, credible and genuinely human.
Because at its core, Visual PR is built on a simple belief:
People connect with people.
And the most effective way to communicate that connection is through a great conversation.
Public Relations has never been about hard selling. It is about sharing expertise, telling stories, making announcements and building credibility over time.
Visual PR Productions was created to bring those principles into video.
In a world where written and AI-generated content is often skimmed or questioned, video allows people to see your expressions, hear your tone and understand your intent.
It brings clarity, nuance and personality back into communication.
Not just content that people scroll past, but communication they choose to engage with.
Because when people can see and hear you, trust builds faster and messages land more clearly.
Visual PR Productions is based in Swindon, Wiltshire, where we operate our own studio.
We also film on location across the UK, bring our portable studio to you, or run recordings remotely. Many projects combine these approaches in a hybrid manner to suit the needs of the organisation and the conversation.
