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Check up on our latest articles and Visual PR LIVE episodes with special guests and tips on how to maximise your marketing and PR efforts. Create deeper and more personal connections with your current and potential clients with video content that feeds and connects your activities and information together in a revolutionary way. 

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A Synergistic Approach to PR and Content Marketing

14/08/24

In today’s digital landscape, where consumers are bombarded with content from every direction, the line between public relations (PR) and content marketing is blurring. The core philosophies of PR—authenticity, credibility, and relationship-building—are increasingly valuable for shaping content marketing strategies. In particular, these principles can help businesses craft content that subtly drives sales without overtly pushing a sales message. This approach, often called "selling without selling," is a powerful way to build trust, engage audiences, and ultimately, convert prospects into customers.

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All Helpful how to's Visual PR LIVE PR and Content Marketing

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14/08/2024
A Synergistic Approach to PR and Content Marketing

In today’s digital landscape, where consumers are bombarded with content from every direction, the line between public relations (PR) and content marketing is blurring. The core philosophies of PR—authenticity, credibility, and relationship-building—are increasingly valuable for shaping content marketing strategies. In particular, these principles can help businesses craft content that subtly drives sales without overtly pushing a sales message. This approach, often called "selling without selling," is a powerful way to build trust, engage audiences, and ultimately, convert prospects into customers.

Read more
11/06/2024
Visual PR LIVE Episode 5 – The Power of Collaboration

Visual PR LIVE Episode 5: The Power of Collaboration - Combining strengths of individuals and organisations to achieve even more. Collaboration or competition. With guests Graeme Leighfield (GEL Studios) and Clare McDougall (Phoenix Enterprises)

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13/05/2024
Visual PR LIVE Episode 4 – Visible Brand, Deeper Connections

Visual PR LIVE Episode 4: “Visible Brand, Deeper Connections” - How more personal and visual touch points each month help create deeper connections to you and your brand. With guests Mike Land (Nickel Design) and Naomi Barker (Wiltshire Air Ambulance)

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22/04/2024
Visual PR LIVE Episode 3 - Authentic Connections, Right Message

Visual PR LIVE Episode 3 - “Authentic Connections, Right Message!” – we look at how adding talk-show style broadcasts/recordings increases your authenticity and engagement levels with viewers compared to just having scripted, edited, censored, and polished videos to the camera. But the trick is to take a leaf out of the PR world and not make your sales messages overt and off-putting. With special guests Jo Starr (Brand Voice Expert) and Bryan Avery (SwimTayka)

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18/03/2024
Visual PR LIVE Episode 2 - It's not just about the show

Visual PR LIVE Episode 2 – “It’s Not Just About the Show!” – we look at how we can really get the most out of each episode of your own regular video shows, including how to promote upcoming episodes, content, and guests, and how the full episode is more than just a growing evergreen library of useful knowledge and insights, but can provide a month or more worth of digital marketing assets each time in the form of social media ready clips. With special guests John Lewis (JL Mindset Performance) and Jeff Tucker (Best Mates charity).

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“The Collateral Created from Each Episode is Hugely Useful”

"When we just did a podcast on its own we were disappointed with the number of downloads and it proved very difficult to gain traction. But from each episode by Visual PR we not only get a video version of the podcast-style conversation on YouTube and our social platforms, but we also get about a dozen video clips from each episode to use in our social media marketing efforts, transcription text to create a blog post from every episode, branded QR codes from each episode to include in written PR or marketing work, and still the audio of it to still have a podcast as well. All promoting one another, with SEO content in the right places! It joins everything up."

“The Live Visual PR Option Ticked So Many Boxes For Us!”

"Taking our information live as a "chat show" to our YouTube and Facebook channels really helped us get much more engagement, get the information out quicker, and create much more of a personal contact with people, including answering questions and getting live feedback.

The possibilities of what we can share and the fun we can have with it is huge and we can't wait to have this consistent output of content that is much more natural, but a production that looks so professional!"

“Virtues of Being Interviewed”

“I felt much more comfortable, and was, therefore, able to speak much more fluently when I was being interviewed instead of just trying to present in front of a camera!”

“Great Conversation Starter”

"We have found that the content of the episodes is referenced regularly, either by existing customers or triggering conversations with new prospects. Whether it is content that resonated with them, a greater connection with our people that appeared on them, or just something that made them chuckle in the conversations. It really is a dynamic and vibrant way to get exposure and connect to a deeper level."