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Check up on our latest articles and Visual PR LIVE episodes with special guests and tips on how to maximise your marketing and PR efforts. Create deeper and more personal connections with your current and potential clients with video content that feeds and connects your activities and information together in a revolutionary way. 

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The Power of Authentic Video Content

25/11/24

Want to make your videos more impactful? Speak with your audience, not at them. Discover why a conversational style in video content can transform your message. We specialize in helping brands and individuals create authentic, conversational video and live broadcast content.

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25/11/2024
The Power of Authentic Video Content

Want to make your videos more impactful? Speak with your audience, not at them. Discover why a conversational style in video content can transform your message. We specialize in helping brands and individuals create authentic, conversational video and live broadcast content.

Read more
14/08/2024
A Synergistic Approach to PR and Content Marketing

In today’s digital landscape, where consumers are bombarded with content from every direction, the line between public relations (PR) and content marketing is blurring. The core philosophies of PR—authenticity, credibility, and relationship-building—are increasingly valuable for shaping content marketing strategies.

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11/06/2024
Visual PR LIVE Episode 5 – The Power of Collaboration

Visual PR LIVE Episode 5: The Power of Collaboration - Combining strengths of individuals and organisations to achieve even more. Collaboration or competition. With guests Graeme Leighfield (GEL Studios) and Clare McDougall (Phoenix Enterprises)

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13/05/2024
Visual PR LIVE Episode 4 – Visible Brand, Deeper Connections

Visual PR LIVE Episode 4: “Visible Brand, Deeper Connections” - How more personal and visual touch points each month help create deeper connections to you and your brand. With guests Mike Land (Nickel Design) and Naomi Barker (Wiltshire Air Ambulance)

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22/04/2024
Visual PR LIVE Episode 3 - Authentic Connections, Right Message

Visual PR LIVE Episode 3 - “Authentic Connections, Right Message!” – we look at how adding talk-show style broadcasts/recordings increases your authenticity and engagement levels with viewers compared to just having scripted, edited, censored, and polished videos to the camera. But the trick is to take a leaf out of the PR world and not make your sales messages overt and off-putting. With special guests Jo Starr (Brand Voice Expert) and Bryan Avery (SwimTayka)

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18/03/2024
Visual PR LIVE Episode 2 - It's not just about the show

Visual PR LIVE Episode 2 – “It’s Not Just About the Show!” – we look at how we can really get the most out of each episode of your own regular video shows, including how to promote upcoming episodes, content, and guests, and how the full episode is more than just a growing evergreen library of useful knowledge and insights, but can provide a month or more worth of digital marketing assets each time in the form of social media ready clips. With special guests John Lewis (JL Mindset Performance) and Jeff Tucker (Best Mates charity).

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“Increased Event Attendance”

We broadcast episodes every month with Visual PR in the build-up to our large two-day autumn event at our venue, which also provided audio podcasts and social media-length video shorts to use in our digital marketing efforts. We had our largest attendance for the event, and the live broadcasts from day one at the show also went down well for visitors contemplating visiting and partner exhibitors. We are now building to our next event and growing what we can do with this content and levels of interaction!

“Visual PR Ethos in Feature Video Shoots”

The nature of what Visual PR does, and how they do it, facilitated a break from the norm in the video content we were able to create. It wasn't just a video shoot, but creatively shot content weaving around very personable interviews which gave us very engaging, authentic, and credible content to help us connect with our customer base.

“Virtues of Being Interviewed”

“I felt much more comfortable, and was, therefore, able to speak much more fluently when I was being interviewed instead of just trying to present in front of a camera!”

“The Live Visual PR Option Ticked So Many Boxes For Us!”

"Taking our information live as a "chat show" to our YouTube and Facebook channels really helped us get much more engagement, get the information out quicker, and create much more of a personal contact with people, including answering questions and getting live feedback.

The possibilities of what we can share and the fun we can have with it is huge and we can't wait to have this consistent output of content that is much more natural, but a production that looks so professional!"

“The Collateral Created from Each Episode is Hugely Useful”

"When we just did a podcast on its own we were disappointed with the number of downloads and it proved very difficult to gain traction. But from each episode by Visual PR we not only get a video version of the podcast-style conversation on YouTube and our social platforms, but we also get about a dozen video clips from each episode to use in our social media marketing efforts, transcription text to create a blog post from every episode, branded QR codes from each episode to include in written PR or marketing work, and still the audio of it to still have a podcast as well. All promoting one another, with SEO content in the right places! It joins everything up."

“Great Conversation Starter”

"We have found that the content of the episodes is referenced regularly, either by existing customers or triggering conversations with new prospects. Whether it is content that resonated with them, a greater connection with our people that appeared on them, or just something that made them chuckle in the conversations. It really is a dynamic and vibrant way to get exposure and connect to a deeper level."