Visual PR LIVE! Ep. 5 – “The Power of Collaboration”
11/06/24
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Visual PR LIVE! Ep. 5 – The Power of Collaboration – With guests Graeme Leighfield (GEL Studios) and Clare McDougall (Phoenix Enterprises)
Visual PR LIVE features three main parts.
Part one: Tips on how to engage with live video and resulting assets.
Part two: A guest from the business community to not only touch on what they do but to leave you with at least one golden nugget of advice from their speciality to help you or your organisation.
Part Three: Charity Spotlight section where we welcome someone from a charity either chosen by our business guest, or by Visual PR. With many charities operating across the world, it is easy to miss just why it is so vital, and what they do to achieve their objectives. Charities are not just about raising money but about making a difference, and there are various ways this can be achieved above and beyond the money that is raised to help them do it, and this makes more sense the more we can understand their motives, objectives, and methods.
In this episode of VIsual PR LIVE, the content of the three sections are:
Visual PR, Chris Dawes (Founder) – The power of collaboration – Combining Strengths! How video and audio content featuring others within and guests outside of your organisation can enhance the message and its credibility you are trying to share. But the collaboration doesn’t stop at collaborating with people, but how it is vital to make all of your marketing and PR assets and efforts benefit from feeding to and from each other to maximise their results.
Business Guest – Graeme Leighfield (Founder, GEL Studios). GEL Studios is the brainchild and labour of love from Graeme and is an award-winning, B-Corp-certified creative agency based in Swindon that provides everything from branding to website and marketing services or workshops. But Graeme has championed the mantra of “collaboration, not competition” as he truly believes that so much can be achieved from working together rather than against or overly protective against each other. We will discuss his advice and feelings on this matter, following his eye-opening and thought-provoking presentation on this subject that we saw earlier this year. – www.gelstudios.co.uk
Charity Spotlight – Clare McDougall (CEO, Phoenix Enterprises). Phoenix Enterprises’s mission statement is “Improving social and financial inclusion for people in Swindon with mental health issues and learning difficulties through holistic support and work experience.” Each year they provide a vital safety net for over 100 vulnerable adults in Swindon with mental health issues, learning difficulties and physical disabilities. Their challenges range from Autism, Asperger’s and Down syndrome to depression and anxiety. Phoenix enriches lives by building employability skills. - phoenixenterprises.co.uk
Watch the full Visual PR LIVE YouTube episode below:
“I felt much more comfortable, and was, therefore, able to speak much more fluently when I was being interviewed instead of just trying to present in front of a camera!”
“Visual PR Ethos in Feature Video Shoots”
The nature of what Visual PR does, and how they do it, facilitated a break from the norm in the video content we were able to create. It wasn't just a video shoot, but creatively shot content weaving around very personable interviews which gave us very engaging, authentic, and credible content to help us connect with our customer base.
“Increased Event Attendance”
We broadcast episodes every month with Visual PR in the build-up to our large two-day autumn event at our venue, which also provided audio podcasts and social media-length video shorts to use in our digital marketing efforts. We had our largest attendance for the event, and the live broadcasts from day one at the show also went down well for visitors contemplating visiting and partner exhibitors. We are now building to our next event and growing what we can do with this content and levels of interaction!
“The Collateral Created from Each Episode is Hugely Useful”
"When we just did a podcast on its own we were disappointed with the number of downloads and it proved very difficult to gain traction. But from each episode by Visual PR we not only get a video version of the podcast-style conversation on YouTube and our social platforms, but we also get about a dozen video clips from each episode to use in our social media marketing efforts, transcription text to create a blog post from every episode, branded QR codes from each episode to include in written PR or marketing work, and still the audio of it to still have a podcast as well. All promoting one another, with SEO content in the right places! It joins everything up."
“Great Conversation Starter”
"We have found that the content of the episodes is referenced regularly, either by existing customers or triggering conversations with new prospects. Whether it is content that resonated with them, a greater connection with our people that appeared on them, or just something that made them chuckle in the conversations. It really is a dynamic and vibrant way to get exposure and connect to a deeper level."
“The Live Visual PR Option Ticked So Many Boxes For Us!”
"Taking our information live as a "chat show" to our YouTube and Facebook channels really helped us get much more engagement, get the information out quicker, and create much more of a personal contact with people, including answering questions and getting live feedback.
The possibilities of what we can share and the fun we can have with it is huge and we can't wait to have this consistent output of content that is much more natural, but a production that looks so professional!"
