Visual PR LIVE! Ep. 4 – “Visible Brand, Deeper Connections” – With guests Mike Land (Nickel Design) and Naomi Barker (Wiltshire Air Ambulance)
Visual PR LIVE features three main parts.
Part one: Tips on how to engage with live video and resulting assets.
Part two: A guest from the business community to not only touch on what they do but to leave you with at least one golden nugget of advice from their speciality to help you or your organisation.
Part Three: Charity Spotlight section where we welcome someone from a charity either chosen by our business guest, or by Visual PR. With many charities operating across the world, it is easy to miss just why it is so vital, and what they do to achieve their objectives. Charities are not just about raising money but about making a difference, and there are various ways this can be achieved above and beyond the money that is raised to help them do it, and this makes more sense the more we can understand their motives, objectives, and methods.
In this episode of VIsual PR LIVE, the content of the three sections are:
Visual PR, Chris Dawes (Founder) – How a more personal and visual touch point each month helps create deeper connections to you and your brand.
Business Guest – Mike Land (Creative Director, Nickel Design). Nickel Design is a creative agency focused on brand and how your brand looks, feels and sounds, so you can win more business and get noticed for all the right reasons. They have over 30 years of creative branding and design industry experience. As their tagline says, “We provide exceptional design for exceptional clients.” - nickeldesign.co.uk
Mike is also doing a world record attempt, pulling a van for 24 hours for the longest distance in June, to raise money for the Wiltshire Air Ambulance, having survived a bungee chord snapping changing his perspectives on things. - givengain.com/project/mike-land-raising-funds-for-wiltshire-air-ambulance. This leads us perfectly onto…
Charity Spotlight – Naomi Barker (Corporate Partnerships Lead, Wiltshire Air Ambulance). Wiltshire Air Ambulance is a registered charity providing an essential Helicopter Emergency Medical Service (HEMS) in Wiltshire, Bath and surrounding areas. The charity relies on donations to continue saving lives. It is not funded directly by the Government and receives no National Lottery grants. It costs £4.5 million a year to keep the lifesaving service operational, over £12,000 per day. - wiltshireairambulance.co.uk
Watch the full Visual PR LIVE YouTube episode below:
“The Live Visual PR Option Ticked So Many Boxes For Us!”
"Taking our information live as a "chat show" to our YouTube and Facebook channels really helped us get much more engagement, get the information out quicker, and create much more of a personal contact with people, including answering questions and getting live feedback.
The possibilities of what we can share and the fun we can have with it is huge and we can't wait to have this consistent output of content that is much more natural, but a production that looks so professional!"
“Virtues of Being Interviewed”
“I felt much more comfortable, and was, therefore, able to speak much more fluently when I was being interviewed instead of just trying to present in front of a camera!”
“Great Conversation Starter”
"We have found that the content of the episodes is referenced regularly, either by existing customers or triggering conversations with new prospects. Whether it is content that resonated with them, a greater connection with our people that appeared on them, or just something that made them chuckle in the conversations. It really is a dynamic and vibrant way to get exposure and connect to a deeper level."
“The Collateral Created from Each Episode is Hugely Useful”
"When we just did a podcast on its own we were disappointed with the number of downloads and it proved very difficult to gain traction. But from each episode by Visual PR we not only get a video version of the podcast-style conversation on YouTube and our social platforms, but we also get about a dozen video clips from each episode to use in our social media marketing efforts, transcription text to create a blog post from every episode, branded QR codes from each episode to include in written PR or marketing work, and still the audio of it to still have a podcast as well. All promoting one another, with SEO content in the right places! It joins everything up."
