Visual PR LIVE Ep3 - Authentic Connections, Right Message
22/04/24
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Visual PR LIVE! Ep. 3 – “Authentic Connections, Right Message” – With guests Jo Starr (Brand Voice Expert) and Bryan Avery (SwimTayka)
Visual PR LIVE features three main parts.
Part one: Tips on how to engage with live video and resulting assets.
Part two: A guest from the business community to not only touch on what they do but to leave you with at least one golden nugget of advice from their speciality to help you or your organisation.
Part Three: Charity Spotlight section where we welcome someone from a charity either chosen by our business guest, or by Visual PR. With many charities operating across the world, it is easy to miss just why it is so vital, and what they do to achieve their objectives. Charities are not just about raising money but about making a difference, and there are various ways this can be achieved above and beyond the money that is raised to help them do it, and this makes more sense the more we can understand their motives, objectives, and methods.
In this episode of Visual PR LIVE, the content of the three sections are:
Visual PR– “Authentic Connections, Right Message!” – we look at how adding talk-show style broadcasts/recordings increases your authenticity and engagement levels with viewers than just having scripted, edited, censored, and polished videos to the camera. But the trick is to take a leaf out of the PR world and not make your sales messages overt and off-putting.
Business Guest – Jo Starr is a London-born content writer, brand voice adviser, speaker, trainer, and all-around beacon of positivity. She helps business owners to get clear on their purpose, clients and brand messaging and writes intuitive and insightful copy that reaches the right audience. She uses her 30+ years of experience in publishing and marketing to help her clients develop an authentic, fully aligned brand voice that speaks the right language and attracts the right clients. Jo is a 'glass-half-full' proud mother of 4 who loves music, wine, yoga, kickboxing and up-front honesty. www.linkedin.com/in/jo-starr
Charity Spotlight – Bryan Avery founder of SwimTayka – SwimTayka connects the dots between life-saving swimming skills and Drowning Prevention education for underprivileged children around the world. By partnering with local organisations, SwimTayka offers programmes that teach children to swim and educate them about the prevention of drowning. This dual focus enhances safety and health and fosters a deeper connection between young people and their local water bodies, ensuring a lasting impact. www.swimtayka.org
Watch the full Visual PR LIVE YouTube episode below:
“I felt much more comfortable, and was, therefore, able to speak much more fluently when I was being interviewed instead of just trying to present in front of a camera!”
“The Live Visual PR Option Ticked So Many Boxes For Us!”
"Taking our information live as a "chat show" to our YouTube and Facebook channels really helped us get much more engagement, get the information out quicker, and create much more of a personal contact with people, including answering questions and getting live feedback.
The possibilities of what we can share and the fun we can have with it is huge and we can't wait to have this consistent output of content that is much more natural, but a production that looks so professional!"
“Great Conversation Starter”
"We have found that the content of the episodes is referenced regularly, either by existing customers or triggering conversations with new prospects. Whether it is content that resonated with them, a greater connection with our people that appeared on them, or just something that made them chuckle in the conversations. It really is a dynamic and vibrant way to get exposure and connect to a deeper level."
“The Collateral Created from Each Episode is Hugely Useful”
"When we just did a podcast on its own we were disappointed with the number of downloads and it proved very difficult to gain traction. But from each episode by Visual PR we not only get a video version of the podcast-style conversation on YouTube and our social platforms, but we also get about a dozen video clips from each episode to use in our social media marketing efforts, transcription text to create a blog post from every episode, branded QR codes from each episode to include in written PR or marketing work, and still the audio of it to still have a podcast as well. All promoting one another, with SEO content in the right places! It joins everything up."
