Visual PR LIVE! Ep. 2 – “It’s Not Just About the Show!”
18/03/24
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Visual PR LIVE! Ep. 2 – “It’s Not Just About the Show!” With guests John Lewis (JL Mindset Performance) and Jeff Tucker (Best Mates charity)
Episode 2 of Visual PR LIVE (formerly Visual PR TV) starts the new monthly format of Visual PR’s representative show, which from now on will include three main parts.
Part one is to look at the key benefits of the live and interactive video podcast talk-show style productions that Visual PR broadcasts for our clients. Each month will include some key benefits and advice on how to get the most out of such creative content that is designed to elevate your brand and ignite your audience engagement.
Part two is to welcome and interview a guest from the business community to not only touch on what they do, but to leave you with at least one golden nugget of advice from their speciality to help you or your organisation.
The third part of each episode is something very close to our hearts, and this is a Charity Spotlight section where we welcome someone from a charity either chosen by our business guest, or by Visual PR, to delve into not just what the charity does, but why it is so important.
With many charities operating across the world, it is easy to miss just why it is so vital, and what they do to achieve their objectives. Charities are not just about raising money but about making a difference, and there are various ways this can be achieved above and beyond the money that is raised to help them do it, and this makes more sense the more we can understand their motives, objectives, and methods.
In this episode of Visual PR LIVE, the content of the three sections are:
Visual PR – “It’s Not Just About the Show!” – we look at how we can really get the most out of each episode of your own regular video shows, including how to promote upcoming episodes, content, and guests, and how the full episode is more than just a growing evergreen library of useful knowledge and insights, but can provide a month or more worth of digital marketing assets each time in the form of social media ready clips.
Business Guest – John Lewis of JL Mindset Performance helps individuals or organisations achieve your personal, sporting, and/or business goals by getting the best out of you as an individual or as part of a team to reach your full potential. Plus they also provide Mental Health Certificated Training Courses to help you support individuals in your workplace (Mental Health First Aid). jlmindsetperformance.co.uk
Charity Spotlight – Jeff Tucker from Best Mates – They aim to make a real difference in people’s lives through financial, emotional and physical support. They try to help someone have a more positive outlook on life or take away some stress and worry. They are not counsellors, nor do they offer advice. They are normal people who have gone through periods in their lives that enable them to relate to you on a very personal level. They do what a Best Mate would do and listen to you, never turn their backs on you, give you the shirt off their backs, and will tell you that you are being silly if you are being silly. They WILL point you in the right direction and get you the support you need from the right people. bestmates.org
The nature of what Visual PR does, and how they do it, facilitated a break from the norm in the video content we were able to create. It wasn't just a video shoot, but creatively shot content weaving around very personable interviews which gave us very engaging, authentic, and credible content to help us connect with our customer base.
“Virtues of Being Interviewed”
“I felt much more comfortable, and was, therefore, able to speak much more fluently when I was being interviewed instead of just trying to present in front of a camera!”
“Great Conversation Starter”
"We have found that the content of the episodes is referenced regularly, either by existing customers or triggering conversations with new prospects. Whether it is content that resonated with them, a greater connection with our people that appeared on them, or just something that made them chuckle in the conversations. It really is a dynamic and vibrant way to get exposure and connect to a deeper level."
“Increased Event Attendance”
We broadcast episodes every month with Visual PR in the build-up to our large two-day autumn event at our venue, which also provided audio podcasts and social media-length video shorts to use in our digital marketing efforts. We had our largest attendance for the event, and the live broadcasts from day one at the show also went down well for visitors contemplating visiting and partner exhibitors. We are now building to our next event and growing what we can do with this content and levels of interaction!
“The Live Visual PR Option Ticked So Many Boxes For Us!”
"Taking our information live as a "chat show" to our YouTube and Facebook channels really helped us get much more engagement, get the information out quicker, and create much more of a personal contact with people, including answering questions and getting live feedback.
The possibilities of what we can share and the fun we can have with it is huge and we can't wait to have this consistent output of content that is much more natural, but a production that looks so professional!"
“The Collateral Created from Each Episode is Hugely Useful”
"When we just did a podcast on its own we were disappointed with the number of downloads and it proved very difficult to gain traction. But from each episode by Visual PR we not only get a video version of the podcast-style conversation on YouTube and our social platforms, but we also get about a dozen video clips from each episode to use in our social media marketing efforts, transcription text to create a blog post from every episode, branded QR codes from each episode to include in written PR or marketing work, and still the audio of it to still have a podcast as well. All promoting one another, with SEO content in the right places! It joins everything up."
