Insights

“I felt much more comfortable, and was, therefore, able to speak much more fluently when I was being interviewed instead of just trying to present in front of a camera!”

We broadcast episodes every month with Visual PR in the build-up to our large two-day autumn event at our venue, which also provided audio podcasts and social media-length video shorts to use in our digital marketing efforts. We had our largest attendance for the event, and the live broadcasts from day one at the show also went down well for visitors contemplating visiting and partner exhibitors. We are now building to our next event and growing what we can do with this content and levels of interaction!

"When we just did a podcast on its own we were disappointed with the number of downloads and it proved very difficult to gain traction. But from each episode by Visual PR we not only get a video version of the podcast-style conversation on YouTube and our social platforms, but we also get about a dozen video clips from each episode to use in our social media marketing efforts, transcription text to create a blog post from every episode, branded QR codes from each episode to include in written PR or marketing work, and still the audio of it to still have a podcast as well. All promoting one another, with SEO content in the right places! It joins everything up."

"Taking our information live as a "chat show" to our YouTube and Facebook channels really helped us get much more engagement, get the information out quicker, and create much more of a personal contact with people, including answering questions and getting live feedback.

The possibilities of what we can share and the fun we can have with it is huge and we can't wait to have this consistent output of content that is much more natural, but a production that looks so professional!"

"We have found that the content of the episodes is referenced regularly, either by existing customers or triggering conversations with new prospects. Whether it is content that resonated with them, a greater connection with our people that appeared on them, or just something that made them chuckle in the conversations. It really is a dynamic and vibrant way to get exposure and connect to a deeper level."

The nature of what Visual PR does, and how they do it, facilitated a break from the norm in the video content we were able to create. It wasn't just a video shoot, but creatively shot content weaving around very personable interviews which gave us very engaging, authentic, and credible content to help us connect with our customer base.